Marketing can be
—but it doesn’t have to be.

Work with Amanda

See my work →

A split image showing a sunset on the left side with warm orange and brown tones, and a clear blue sky with the sun on the right side.

With 20 years’ experience and a lean, proven approach, I help communty builders turn marketing spend into revenue growth.

Diagram displaying a customer journey from awareness to purchase, showing different marketing channels like email, blog, and webinar, with colored lines tracing various actions and outcomes such as prospecting calls, referrals, and the final purchase.

Do you need a or do
you need a marketing plan?

SERVICES

Get out of the marketing weeds and back to the work you love.

You get senior support without the cost of ongoing staff or an agency. Our collaboration is shaped around what you actually need, not a templated service.

  • Competitive bid proposals
  • Brand architecture + message
  • Brand identity
  • Websites
  • Newsletters
  • Social media
  • Pitch decks
  • Awards submissions
  • Business development
  • Competitive research
  • Interviews + surveys
  • Campaign plans + implementation
  • Launch strategy + campaigns
  • Press
  • Events
  • Grant funding applications
WORK

20 years of community building

I’ve helped 75+ design, culture, and community health organizations do their best work.

Creative

  • Proposal Submissions

  • Web + UX Design + Copy

  • Pitch Decks

  • Marketing Campaigns

  • Email Newsletters

  • Social Media

Strategy

  • Brand Architecture + Messaging

  • Audience Personas

  • Partnerships

  • Business Development Plans

  • Process, Automations + AI

  • Training + Workshops

Research

  • Client Interviews

  • Surveys

  • Competitive Research

  • Market Analysis

  • Campaign Analytics

WHY THIS MATTERS

You don’t change your logo in every communication. So why do you have 16 ways to tell your story?

Senior leaders spend more than 30% of their day correcting messaging errors, inconsistencies, and misses (Harvard).

And only 2.5% of companies complete projects on time (PwC).

Total solar eclipse with the moon blocking the sun, creating a dark silhouette with a bright corona surrounding the moon.

Eliminate expensive guesswork

Define your impact according to your audience and understand the objections you need to overcome.

A line graph showing sales growth over time, with black cyclical spikes representing short-term effects and a yellow staircase line indicating long-term brand building and sales growth.

Grow your revenue

Learn what marketing will get results, and what you can ignore.

A round mirror placed on rough, reddish-brown rocky ground reflecting the blue sky with a few white clouds.

Focus where it matters

Do what you do best, and leave the marketing to an expert who’s weathered three recessions.

ABOUT

Meet Amanda Leier

Brand whisperer and the mind behind Dawn Creative.

Three women standing together and smiling at an event, with a white backdrop featuring the text 'ETRO' and 'October 2025'. They are holding wine glasses and making celebratory gestures.

Amanda’s goal is to make it easier for the right people to say yes. She’s spent 20+ years helping leaders in their field stand out.

Amanda founded Dawn Creative in 2020 after leading marketing at one of Canada’s top design firms and growing non-profits and start-ups at an agency. Now she helps organizations transforming their industries tell better stories, win more of the right work, and build brands people love. 

Amanda is a neurodivergent nerd, Creative Director, and writer whose highest compliment was being called ethical Google. Her frameworks have helped over 75 social impact organizations close multi-million-dollar deals and given leaders at organizations like hcma, ETRO and Denim & Steel the techniques to earn authority and revenue.

“Amanda is a force of nature able to do anything she sets her mind to.”

-Scot Sustad, 5X founder + agency owner

Connect on LinkedIn

Work with Amanda

What can I help you with?

Whether you need part time marketing direction, have a project that requires an expert, or are short staffed during vacations or transitions, I can help.

Engagements start at $5,000.

  • “Do people understand what we do?”
  • “What should we say on our website?”
  • “How can we increase our proposal win rate?”
  • “What do people really think of our organization?”
  • “What marketing do we need, and what can we ignore?”
  • “How do we grow our brand awareness and revenue?”
  • “What marketing campaigns should we run?”
  • “What audiences do we need to reach?”
  • “How can we stand out with our marketing?”
  • “How can we improve our social media?”
  • “Who can we partner and collaborate with?”
  • “Why do people choose us over the competition?”
  • “How can we grow new markets and services?”
  • “What should we put in our newsletter?”
  • “What training and support does our marketing team need?”

Client Reviews

“When we have a proposal we need to win and our team is maxed out, we call Amanda.”

A woman with long, wavy brown hair sitting outdoors, smiling, with greenery and a stone wall in the background. 
— Ali Kenyon
Principal, hcma

“Amanda built a minimal marketing system to fill trips now run mostly by my assistant, which means I can focus on guiding guests off-grid in the wilderness.”

A man wearing a white and maroon cap, black athletic gear, and pink gloves running with a red backpack in an indoor archway with a painted red and black design. 
— Norm Hann
Owner, Norm Hann Expeditions

“Our website was an ongoing project that got more complicated with every edit. Amanda helped us structure it and write a compelling message to increase donations.”

Woman with long dark hair wearing a purple top, smiling outdoors with trees and greenery in the background. 
— Janine Fernandes-Haden
Executive Director, The Circle Education
A Better Life Foundation Compton D+S Etro HCMA Kids Market Mission Folk Music Festival Norm Hann Expeditions Vita Nueva Nutrition A Better Life Foundation Compton D+S Etro HCMA Kids Market Mission Folk Music Festival Norm Hann Expeditions Vita Nueva Nutrition

Are we a fit?

Learn how I can help you. Share a little bit about your project and I’ll send you an email to book time to speak.

I work best with organizations who:

  • Need to grow their reputation and revenue.

  • Struggle to communicate what they do in a way people can easily understand, and their team can consistently communicate.

  • Need help with their website, marketing content and campaigns.

  • Are submitting proposals, grant applications, or award submissions they need to win.