Circular Citizen Consulting
A brand story to attract clients who want to change the climate
ENGAGEMENT
Marketing Assessment
Brand Positioning
Web Copywriting
Customer Research
MARKET INSIGHTS FOR A WORLD ON FIRE
For more than 20 years, Lindsey Boyle travelled the world advising clients including Whole Foods, Google, The North Face and Netflix. Then she discovered the circular economy: a regenerative model that designs out waste, keeps products in use and restores nature.
To enable her to focus full time on her consultancy and this $4.5 trillion dollar innovation opportunity, we defined a clear message to help her approach new clients. Two months later, she went full time for her consultancy and planet earth.
Impact
1
invite to speak at a Circular-themed conference
2
months it took to work full time
in her consultancy
3
offerings + client sectors
named and defined
Eight years to save the world
After submitting her market insights consultancy for B Corp certification, Lindsey was ready to define her offering to attract clients outside of her network. She contacted Dawn asking for a new website, after an assessment of her brand foundation and client feedback via a survey, we decided that a brand position and key messages would better equip her to quickly win work.
Vision + values to attract likeminded collaborators
With her brand position documented and clear growth goals set, Lindsey updated her LinkedIn and started booking meetings. We updated her web copy in response to feedback from B Lab, and Amanda introduced her to other circular creatives to ignite the conversation about new work.
If you’re a research-driven food, lifestyle or climate tech brand or someone who works with them, explore how Lindsey’s research can help you inspire people to reuse, resell, repair, rent and buy fewer, better things.
“I hired Amanda to clearly define what I do and who I do it for, to determine if clients are values aligned and to set goals to acquire new clients outside of my immediate network. Amanda's process to get there, including research with my clients, was more than I hoped. I feel like I have found a trusted colleague.”
LINDSEY BOYLE
Strategist & Founder, Circular Citizen Consulting
