Larry Halff Studio
An emerging San Francisco-based artist launches his studio online
Uncovering Larry’s Brand Voice + STORY
Larry Halff is a San Francisco-based artist exploring the emotional qualities of the spaces we build and inhabit. When 2020 brought his work and travel plans to a halt, he shifted focus to launching his career as an exhibiting artist instead.
Dawn Creative provided brand strategy services to help Larry define his vision and develop a story to confidently network within the often intimidating fine art community.
Impact
90
contacts
4
exhibitions within a year
3 virtual, 1 physical
70%
email open rate
A Minimal Communications Strategy
Amanda supported Larry by defining key audiences and by writing web and portfolio messaging to appeal to interior designers and collectors. She also connected him with local art career consultants, Dazed + Confucius, who Larry hired to rebranded his website and provided priceless art career advice.
Getting art on virtual walls
After showing in three virtual exhibitions and making two sales, Larry needed to get his art on more walls. With one piece accepted into a gallery show for the fall of 2021, Amanda supported Larry to plan his first solo virtual exhibit.
“After years of stumbling in the dark on how to launch my art career, I exhibited in two shows and sold my first piece within a month of completing my brand positioning with Amanda.”
Larry Halff
Emerging Artist, Larry Halff Studio
