Pacific Rim College Online

A brand and digital identity for a respected holistic college

Engagement

Brand Positioning
Web Copywriting
Product Launch
Marketing Strategy
Social Media Strategy
Email Strategy
Customer Research

Partners

A new voice for a new website

Pacific Rim College (PRC) is a leading school of holistic health and sustainable leadership with over 3,000 graduates and 13 years of on campus instruction in Victoria, B.C. When the college’s online campus needed to enroll more students, Dawn Creative developed a strategy to elevate student’s online experience.

The college was never happy with their existing site and needed the energy and guidance to get the next iteration right. Amanda surveyed and interviewed students before rewriting the college’s homepage copy. The student body grew by 83% over two years, with 2,132 new students enrolled after the new website launched.

Impact

1,453%

increase in ecommerce revenue

83%

student growth

71%

lift in email subscribers

Launch guidelines to reach new students

Once the college’s digital experience expressed its unique value, the next task was to generate interest in upcoming programs, courses, and world-renowned instructors. Amanda led the strategy and wrote all copy for PRC’s most successful program launch yet, using customer research and digital advertising to enroll 406 budding herbalists.

A promotions calendar for sustainable growth

Finally, Amanda worked with the college to develop an annual promotions calendar to stimulate enrollments from lifelong learners in existing and new markets. The strategy responsible for the college’s growth in 2020 was documented for their in-house marketing team to run campaigns solo.

Amanda continues to support the college by setting targets and establishing seasonal campaign strategies that inspire students to impact the health of their community.